Choosing a PPC Agency
and how to get good help from a good agency
Where to Find PPC Help
for small and very small businesses
Google Search Ads: I Fired the AI (Twice) and Won
When Google Ads performance tanked in campaigns with ROAS and impression share targets, I fired the AI,...
When Serious Software Imitates Malware
If customers matter, it can't be good business to make your software resemble malware. Examples from...
Five Reasons to Manage Microsoft Ads Separately from Google Ads
Five reasons why most advertisers are smart to manage Microsoft Ads separately from Google Ads, not...
New and Improved from Google
We’ll discuss what’s new and improved from Google, specifically custom intent audiences and...
180fusion? Yes, Definitely!
If you’ll indulge me, I am inclined to be personal today. On one hand, this is not a particularly...
A Few Notes on HeroConf 2015 (and Portland)
Earlier this week, I had the good fortune to spend about 46 hours in Portland, Oregon — mostly...
Seven Popular Ways to Waste PPC Ad Money (Part 2)
Last time I began listing seven great ways to waste your PPC dollars. Here are the last four. 4. Use...
Seven Popular Ways to Waste PPC Ad Money (Part 1)
I manage pay-per-click (PPC) advertising accounts for a living, so every month I audit or rebuild a few...