After Hours PPC
About David Rodeback

About David Rodeback

David Rodeback:

  • is Chief Marketing Technology Officer at a manufacturing firm in West Valley City, Utah. The company is small enough that, besides overseeing all marketing, he also manages PPC himself and even writes some code.
  • has 12+ years experience in agency and in-house PPC work, managing annual online marketing budgets from $12,000 up to $2.5 million.
  • has long (and current) experience in branding, lead generation, and e-commerce.
  • is an independent consultant in online marketing, currently specializing in Google Ads and Bing Ads, including search, display, shopping ads, remarketing, video, and Performance Max.
  • once held every available certification in Google AdWords (now Google Ads) and Bing Ads (now Microsoft Ads); those are less useful than they were, and there hasn’t been time to keep them up, but they happened.
  • is experienced (besides Google Ads and Microsoft Ads) in LinkedIn, Twitter, Facebook, Instagram, and Amazon ads and paid social media promotion for B2B and B2C lead generation, e-commerce, and brand awareness.
  • is disinclined to reinvent the wheel, so see his LinkedIn profile for detailed professional information.
David Rodeback

David Rodeback

View Comments

There are currently no comments.

This site uses Akismet to reduce spam. Learn how your comment data is processed.