Need Digital Marketing Help?

I have a demanding day job, but I’m available for one-time audits and restructuring, and some ongoing PPC management for small businesses. I’ve advertised on numerous platforms (there’s a list here), but I now specialize in Google Ads and Microsoft Ads.

Because my availability is limited, especially during the workday, I sharply discount my normal rate for most work.

Billing as a percentage of ad spend has all the wrong incentives, so I prefer to bill by the hour. But I’m efficient. I don’t take work I can’t do, and I’m not into jerking clients’ chains. A common arrangement for ongoing work is to bill by the hour, up to a maximum number of hours. (Once an account is built out and stable, that can be as little as 3-5 hours per month for a small business.)

Contact me for further information about these services:

• Initial consultations to explore your product, business model, the suitably of your existing website for PPC, and some of the possibilities, prerequisites, and likely costs of getting serious about Internet marketing.
• Website analysis — a careful evaluation of your current website, with an eye to digital marketing. Recommendations to improve landing pages and user experience generally, build trust, enhance professionalism, and optimize your conversion funnel.
• Account setup and build-out — for Google Ads and Microsoft Ads.
• Ongoing account optimization.
• Third-party audits of existing PPC accounts.
• Restructuring existing campaigns.

Here are some of the things you don’t want me to do:

• Facebook/Instagram ads — because I don’t have time or mental energy to keep up with everything.
• Graphic design
• Web development
• Advanced SEO

I enjoy helping small businesses succeed in digital marketing, even though they can’t afford qualified, full-time PPC staff and don’t want the crap shoot of hiring an agency. And I don’t like leaving small business owners at the mercy of mostly-bad advice from low-level Google and Microsoft reps. For many small businesses, a few hours per month from a seasoned, successful PPC professional is a viable alternative.

It’s been more than five years since I last lost a client for any reason but this one: the business grew to the point that it needed full-time PPC help. Six-figure offers to be that in-house help are flattering, but I already have a day job I like.

If you think I can help, shoot me an email at david-at-rodeback-dot-com (in the traditional format, which is too easy to crawl, so I obfuscate here).