Be Careful with Those Averages
When I began reporting PPC and other metrics to C-level corporate officers, I had the good fortune to be...
Why You Should Use Brand Campaigns
Leave me to my own devices, when crafting PPC ad campaigns for gonculators.com — I hope I’m...
ELROI, My Favorite PPC Metric
When practiced intelligently, Internet advertising is driven by numbers. Get the right metrics, make...
Five Things You Need Before You Start PPC
Let’s be realistic. Google will be happy to take your money. So will Bing, Facebook, YouTube,...
What Is PPC?
The short answer is, PPC is for Pay-per-Click. It’s part of search engine marketing, and...
Welcome to Sensible Digital Marketing
Welcome to Sensible Digital Marketing, a new blog about pay-per-click (PPC) advertising, or in other...