Metrics

Be Careful with Those Averages

When I began reporting PPC and other metrics to C-level corporate officers, I had the good fortune to be...

When practiced intelligently, Internet advertising is driven by numbers. Get the right metrics, make...

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Large agency (not the experts you met in the sales process.) Small agency Early signs of trouble reasonable expectations How to...

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If you need or want PPC help beyond just whatever you can learn online (which is a lot), there are several categories of help...

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When Google Ads performance tanked in campaigns with ROAS and impression share targets, I fired the AI, went back to manual CPC...

Marketing

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If customers matter, it can't be good business to make your software resemble malware. Examples from Adobe, Apple, and Microsoft.

Google Ads

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Five reasons why most advertisers are smart to manage Microsoft Ads separately from Google Ads, not relying simply on automated...

PPC

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We’ll discuss what’s new and improved from Google, specifically custom intent audiences and better page speed...