PPC
Google Search Ads: I Fired the AI (Twice) and Won
When Google Ads performance tanked in campaigns with ROAS and impression share targets, I fired the AI,...
Five Reasons to Manage Microsoft Ads Separately from Google Ads
Five reasons why most advertisers are smart to manage Microsoft Ads separately from Google Ads, not...
New and Improved from Google
We’ll discuss what’s new and improved from Google, specifically custom intent audiences and...
180fusion? Yes, Definitely!
If you’ll indulge me, I am inclined to be personal today. On one hand, this is not a particularly...
A Few Notes on HeroConf 2015 (and Portland)
Earlier this week, I had the good fortune to spend about 46 hours in Portland, Oregon — mostly...
Seven Popular Ways to Waste PPC Ad Money (Part 2)
Last time I began listing seven great ways to waste your PPC dollars. Here are the last four. 4. Use...
Seven Popular Ways to Waste PPC Ad Money (Part 1)
I manage pay-per-click (PPC) advertising accounts for a living, so every month I audit or rebuild a few...
Be Careful with Those Averages
When I began reporting PPC and other metrics to C-level corporate officers, I had the good fortune to be...
Why You Should Use Brand Campaigns
Leave me to my own devices, when crafting PPC ad campaigns for gonculators.com — I hope I’m...
ELROI, My Favorite PPC Metric
When practiced intelligently, Internet advertising is driven by numbers. Get the right metrics, make...