Bing Ads

Five Reasons to Manage Microsoft Ads Separately from Google Ads

Five reasons why most advertisers are smart to manage Microsoft Ads separately from Google Ads, not...

Last time I began listing seven great ways to waste your PPC dollars. Here are the last four. 4. Use...

I manage pay-per-click (PPC) advertising accounts for a living, so every month I audit or rebuild a few...

When I began reporting PPC and other metrics to C-level corporate officers, I had the good fortune to be...

Let’s be realistic. Google will be happy to take your money. So will Bing, Facebook, YouTube,...

The short answer is, PPC is for Pay-per-Click. It’s part of search engine marketing, and...

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Large agency (not the experts you met in the sales process.) Small agency Early signs of trouble reasonable expectations How to...

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If you need or want PPC help beyond just whatever you can learn online (which is a lot), there are several categories of help...

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When Google Ads performance tanked in campaigns with ROAS and impression share targets, I fired the AI, went back to manual CPC...

Marketing

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If customers matter, it can't be good business to make your software resemble malware. Examples from Adobe, Apple, and Microsoft.

Google Ads

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Five reasons why most advertisers are smart to manage Microsoft Ads separately from Google Ads, not relying simply on automated...

PPC

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We’ll discuss what’s new and improved from Google, specifically custom intent audiences and better page speed...