Google

180fusion? Yes, Definitely!

If you’ll indulge me, I am inclined to be personal today. On one hand, this is not a particularly...

Earlier this week, I had the good fortune to spend about 46 hours in Portland, Oregon — mostly...

Last time I began listing seven great ways to waste your PPC dollars. Here are the last four. 4. Use...

I manage pay-per-click (PPC) advertising accounts for a living, so every month I audit or rebuild a few...

Let’s be realistic. Google will be happy to take your money. So will Bing, Facebook, YouTube,...

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Large agency (not the experts you met in the sales process.) Small agency Early signs of trouble reasonable expectations How to...

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If you need or want PPC help beyond just whatever you can learn online (which is a lot), there are several categories of help...

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When Google Ads performance tanked in campaigns with ROAS and impression share targets, I fired the AI, went back to manual CPC...

Marketing

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If customers matter, it can't be good business to make your software resemble malware. Examples from Adobe, Apple, and Microsoft.

Google Ads

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Five reasons why most advertisers are smart to manage Microsoft Ads separately from Google Ads, not relying simply on automated...

PPC

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We’ll discuss what’s new and improved from Google, specifically custom intent audiences and better page speed...