median

Be Careful with Those Averages

When I began reporting PPC and other metrics to C-level corporate officers, I had the good fortune to be...

Posted by

Large agency (not the experts you met in the sales process.) Small agency Early signs of trouble reasonable expectations How to...

Posted by

If you need or want PPC help beyond just whatever you can learn online (which is a lot), there are several categories of help...

Posted by

When Google Ads performance tanked in campaigns with ROAS and impression share targets, I fired the AI, went back to manual CPC...

Marketing

Posted by

If customers matter, it can't be good business to make your software resemble malware. Examples from Adobe, Apple, and Microsoft.

Google Ads

Posted by

Five reasons why most advertisers are smart to manage Microsoft Ads separately from Google Ads, not relying simply on automated...

PPC

Posted by

We’ll discuss what’s new and improved from Google, specifically custom intent audiences and better page speed...