metrics

Be Careful with Those Averages

When I began reporting PPC and other metrics to C-level corporate officers, I had the good fortune to be...

When practiced intelligently, Internet advertising is driven by numbers. Get the right metrics, make...

Let’s be realistic. Google will be happy to take your money. So will Bing, Facebook, YouTube,...

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Large agency (not the experts you met in the sales process.) Small agency Early signs of trouble reasonable expectations How to...

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If you need or want PPC help beyond just whatever you can learn online (which is a lot), there are several categories of help...

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When Google Ads performance tanked in campaigns with ROAS and impression share targets, I fired the AI, went back to manual CPC...

Marketing

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If customers matter, it can't be good business to make your software resemble malware. Examples from Adobe, Apple, and Microsoft.

Google Ads

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Five reasons why most advertisers are smart to manage Microsoft Ads separately from Google Ads, not relying simply on automated...

PPC

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We’ll discuss what’s new and improved from Google, specifically custom intent audiences and better page speed...