After Hours PPC
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SEM

  • PPC
  • David Rodeback
  • 14 Min Read

180fusion? Yes, Definitely!

If you’ll indulge me, I am inclined to be personal today. On one hand, this is not a particularly...
  • PPC
  • David Rodeback
  • 8 Min Read

Seven Popular Ways to Waste PPC Ad Money (Part 2)

Last time I began listing seven great ways to waste your PPC dollars. Here are the last four. 4. Use...
  • PPC
  • David Rodeback
  • 10 Min Read

Seven Popular Ways to Waste PPC Ad Money (Part 1)

I manage pay-per-click (PPC) advertising accounts for a living, so every month I audit or rebuild a few...
  • Metrics
  • David Rodeback
  • 13 Min Read

ELROI, My Favorite PPC Metric

When practiced intelligently, Internet advertising is driven by numbers. Get the right metrics, make...
  • Getting Started
  • David Rodeback
  • 7 Min Read

Five Things You Need Before You Start PPC

Let’s be realistic. Google will be happy to take your money. So will Bing, Facebook, YouTube,...
  • Getting Started
  • David Rodeback
  • 6 Min Read

What Is PPC?

The short answer is, PPC is for Pay-per-Click. It’s part of search engine marketing, and...
  • PPC
  • David Rodeback
  • 3 Min Read

Welcome to Sensible Digital Marketing

Welcome to Sensible Digital Marketing, a new blog about pay-per-click (PPC) advertising, or in other...